An evangelist for true DX

When you think “DX,” what comes to mind? From watching TV commercials, you might gather that it’s about cost-cutting or reducing workload. And of course you wouldn’t be wrong. It seems as if the word “DX” is growing in popularity, yet we rarely talk about what it means. Moreover, companies may feel the need to implement DX but don’t know where to start or how to proceed. To my way of thinking, DX includes long-term transformation of the organization and character of a company. The foundation on which that transformation rests is data, which companies accumulate in vast reams on a daily basis. Consider somebody who sells cameras, for example. He gives his sales pitch using a tablet but just can’t sell anything. But if he can convert information on how successful salespeople sell—what they say in their pitch, how they comport themselves, how customers react—that information can be useful in analysis and sales training. For a human, processing all those data would be impossible. But it’s possible with AI. And that’s where the discoveries begin.

Putting data to use on a company-wide basis, and transforming operations, organizational structures and culture so that value can be understood and accepted company-wide, is the crux of DX.
FMI is a diverse gathering of professionals, including specialists in corporate revitalization, M&A and so on. That’s what makes us a company that can provide clients with a mix of solutions. Our affinity with a wide range of digital domains is high, and a lot of work needs to be done to bring those synergies to fruition, so our work is incredibly rewarding every day. We also take pains to spread the word about DX to others. One approach we use to raise awareness of FMI’s digital solutions is to present webinars to outside parties. We’ve already done this three times.